Jake Gyllenhaal was recently announced as the new face of Eternity Calvin Klein. He appeared in his debut ad alongside model and advocate Liya Kebede and four-year-old actress Leila. Now, Calvin Klein’s released the first TV spot starring the fictional family unit.
Gyllenhaal appears as a caring father and husband to his commercial family. The minute-long advertisement is shot in black and white by director Cary Fukunaga. Gyllenhaal and family spend what looks like a lazy Sunday at home playing in bed, laughing on the couch, and reciting E. E. Cummings’s “I Carry Your Heart With Me” to the family’s young daughter. The spot is all clean sheets, sweet family moments, and beautiful people.
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If you haven’t started tearing up by reading that brief explanation above, watch the video below in full and prepare to swoon.
World’s Best (Commercial) Dad Official Title holder: Jake Gyllenhaal.